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Creative Producer  ·  Executive Producer  ·  Creative Director

Yuvika Sharma

From first pitch to festival premiere — More than a decade of storytelling that moved the needle.

10+
Years
20+
Shows
6
Networks
3
Awards
Yuvika Sharma
Sony Pictures Networks
Zee TV
Discovery Communications
Eros International
ALT Balaji
Contiloe Entertainment
Locomotive Global Media
Netflix
Sony Pictures Networks
Zee TV
Discovery Communications
Eros International
ALT Balaji
Contiloe Entertainment
Locomotive Global Media
Netflix

Profile

The Craft of Storytelling

Yuvika Sharma

Media & Entertainment professional with 10+ years of experience developing and producing scripted and unscripted content across TV and OTT platforms — including Netflix, Sony Pictures Network, Discovery Communications, Zee TV, Eros International, and ALTBalaji.

A multidisciplinary creative leader who seamlessly bridges storytelling with strategy — from script development, IP & format acquisition, and end-to-end production management to 360-degree marketing campaigns, brand partnerships, and go-to-market execution. Experienced in pitching and greenlighting original content for Indian and global audiences, managing multi-million-dollar budgets, cross-functional teams, and complex stakeholder groups across linear and digital platforms.

Known for taking concepts from first pitch to festival premiere and final platform delivery — driving real business impact including US.8M in integrated brand partnership value and content that has clocked 46.3M+ global engagement hours on Netflix. Based in the San Francisco Bay Area and actively building into the US film, media, and tech market.

Expertise
Scripted Drama · Unscripted / Reality · Digital Films · Docu-Fiction · Live Events
Platforms
Eros Now · ALT Balaji · Zee TV · Sony Pictures Network · Discovery Communications
Festival Track
MIPCOM Cannes 2018 · MAMI Mumbai · Cleveland Film Festival · Indian Film Festival of Cincinnati
Location
San Francisco Bay Area, California

Capabilities

Skills & Expertise

Executive Production
End-to-End Production ManagementIP & Format AcquisitionScript Development & ReviewOn-Set SupervisionBudget & Schedule ManagementCastingPost-Production OversightVendor & Talent NegotiationShort-Form & Long-Form ContentCross-Functional CollaborationStakeholder ManagementProject Management
Creative Strategy & Development
Content DevelopmentOTT & Broadcast StrategyShowrunner CoordinationPitch DevelopmentStreaming (SVOD/AVOD) StrategyBrand Partnerships & IntegrationStorytelling & Narrative DevelopmentSocial Media & Digital Content Strategy
Marketing & Distribution
360° Integrated Marketing CampaignsGo-To-Market (GTM) StrategyPromo & Trailer StrategyPR & Media RelationsAudience Acquisition & RetentionInfluencer MarketingPaid Media PlanningFestival Strategy & DistributionMarket Research & Trend AnalysisGap AnalysisAudience SegmentationContent Performance Tracking
Business & Operations
Agile Workflow OptimizationRisk MitigationSOP Development & ExecutionResource AllocationBudgeting & Cost ControlScope & Timeline ManagementContract Negotiation
Tools & Technologies
Adobe Premiere ProAdobe PhotoshopAfter EffectsIllustratorCanvaCapCutMicrosoft ExcelMicrosoft PowerPointMicrosoft Word

Portfolio

Selected Works

Portfolio

Marketing & Impact

A decade of campaigns, brand partnerships, and content that moved the needle — US$1.8M in brand value, 46.3M+ Netflix engagement hours, and shows that broke OTT records.

$1.8M
Brand Partnership Value
46.3M+
Netflix Engagement Hours
500M+
Lock Upp Views
3.88M+
ALTBalaji Subscriptions FY22
View Full Marketing Portfolio ↗

As Seen In

Press & Recognition

🎬  Smoke — MIPCOM Cannes 2018
WION
WION · Oct 2018
Web series 'Smoke' featuring Kalki Koechlin is all set for its journey to Cannes
Indian Express
Screen / Indian Express · Oct 2018
Indian web series Smoke to premiere at Cannes
🏆  A Monsoon Date — Award & Festival Coverage
Koimoi
Koimoi · Nov 2020
Konkona Sen Sharma's 'A Monsoon Date' Wins Best Short Film — Cincinnati
TOI
Times of India · Jan 2020
Indian LGBTQ short films to get theatrical release in eight cities
Lifestyle
Lifestyle · Jun 2019
A Monsoon Date: Moving homage to transgenders

Career

Experience

Aug 2023
Sep 2024
Locomotive Global Media · Mumbai
Associate Creative Producer
Rana Naidu S2Scripted DevOTT PitchingBrand Integration
Developed and pitched scripted/unscripted concepts to major OTT platforms, served as Creative/EP representative on Netflix's Rana Naidu S2, and drove significant integrated brand partnership value.
Mar 2023
Jul 2023
Zee Entertainment Enterprises · Mumbai
Associate Creative Director
GEC ProgrammingPromo StrategyScript Review
Spearheaded 360° promotional strategy and creative development across flagship shows, directing cross-functional teams on scripts, promos, and integrated media campaigns.
Jul 2019
Sep 2022
ALT Digital Entertainment (ALT Balaji) · Mumbai
Executive Producer
CartelLove Scandal & DoctorsHum Tum & ThemBekaaboo S2
Executive produced scripted and unscripted series, directing marketing and promo strategy that drove record paid subscriptions and platform watch minutes in FY22.
Jul 2018
Jul 2019
Eros Now / Eros International · Mumbai
Executive Producer
SmokeA Monsoon DateHalahalModi: Journey
Led end-to-end production and go-to-market campaigns for flagship originals including Smoke and A Monsoon Date, supporting significant platform subscriber growth.
Oct 2017
May 2018
Discovery Communications (Now Warner Bros.) · Mumbai
Development Executive
Hindi GEC LaunchMIPCOM AcquisitionsMere Papa Hero Hiralal
Core team member for Discovery's first Hindi GEC launch — built an original content development pipeline and acquired international formats from MIPCOM for domestic adaptation.
Oct 2014
Sep 2017
Sony Pictures Network · Mumbai
Producer (Programming)
BaalveerBadi Door Se Aaye HainChidiyagharSahib Biwi Aur Boss
Produced shows on India's #1 comedy channel, managing scripts, on-set execution, casting, and print and social media campaigns to drive show awareness and engagement.
2011
2014
Contiloe Entertainment · Mumbai
Creative Intern → Creative Head
AdaalatFear FilesSavdhaan IndiaEmotional Atyachaar
Grew from creative intern to Creative Head, delivering scripted and unscripted content across leading networks while managing pre-production, scripts, on-set execution, and post-production.

Recognition

Notable Achievements

🎬
MIPCOM 2018 · Cannes, France
First Indian Web Series at MIPCOM — Smoke
Worked as Associate Producer on Smoke, the only Indian web series to premiere at MIPCOM 2018 in Cannes under "Made in India Originals." Led the festival submission and coordination process end-to-end, putting Indian OTT content on the global stage.
🏆
Indian Film Festival of Cincinnati · 2020
Best Short Film — A Monsoon Date
Core team member on this landmark LGBTQ Eros Now Original that won Best Short Film at Cincinnati, screened as Opening Film at Cleveland Film Festival, and officially selected at MAMI Film Festival Mumbai.

Background

Education

2013
Bachelor's in Mass Media (Advertising)
R.D. National College · University of Mumbai