Portfolio

Marketing & Impact

A decade of campaigns, brand partnerships, and content that moved the needle — across Netflix, Eros Now, ALTBalaji, Zee TV, and Sony Pictures Network.

Creative Assets

Show Posters & Key Art

Smoke · Character Poster

Smoke · Character Poster

Halahal · Digital Film Title Poster

Rana Naidu S2 · Web Series Title Poster

A Monsoon Date · Short Film Title Poster

Social Media

Instagram Campaigns

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Lock Upp

@lockuppgame

Captive reality show that became the highest-watched reality show in OTT history — record views in record time, later acquired by Netflix for Season 2.

500M+Views

15.75BMin Watched

NetflixS2 Acquired

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Rana Naidu · Netflix

@rananaidunetflix

India's official remake of Ray Donovan — the only Indian series in Netflix's Global Top 400, clocking record global engagement hours worldwide.

46.3M+Eng. Hours

Top 400Netflix Global

NetflixOriginal

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Press & Media

Press & Media Articles

Facilitated the creation and distribution of noteworthy press and news release articles.

Netflix · Associate Creative Producer Rana Naidu S2

Hindustan Times

Rana Naidu becomes the only Indian title in Netflix Top 400

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Indian Express

Netflix publishes complete viewership data — Rana Naidu only Indian title in Top 400

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The Hindu

Rana Naidu among most watched Indian titles on Netflix

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ALTBalaji · Executive Producer Lock Upp

Hindustan Times

Lock Upp becomes highest-watched reality show in OTT space

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Platform Growth

SaaS Performance & Impact by Numbers

ALTBalaji

ALTBalaji · Executive Producer

Executive produced scripted and unscripted series, directing marketing and promo strategy that drove record paid subscriptions and platform watch minutes in FY22.

Best Media Info

ALTBalaji adds millions of subscribers and new shows in FY22

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Eros Now

Eros Now · Executive Producer

Significant paid subscriber growth worldwide across flagship originals including Smoke, Modi, A Monsoon Date, and Halahal.

Best Media Info

Eros Now paid subscribers grow significantly in Q2FY19

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